The matching effect of brand and sporting event personality: sponsorship implications.

By Hyung Seok Lee, Chang-Hoan Cho. 2009

148 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/59b715ddd519c3592cbc8a73bfa10b45d3d6e4d0