Paul R. Hoban

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Paul R. Hoban trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Puneet Manchanda
  2. Chang-Hoan Cho
  3. Avi Goldfarb
  4. Catherine E. Tucker
  5. Peter E. Rossi
  6. Pradeep Chintagunta
  7. Xavier Drèze
  8. Gary King
  9. Anja Lambrecht
  10. Margaret C. Campbell

Who trusts Paul R. Hoban overall

  1. Eric M. Schwartz

Papers from Paul R. Hoban's perspective

Ordered by how strongly the researchers Paul R. Hoban trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
  2. WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
  3. Internet advertising: Is anybody watching?
  4. The Effect of Banner Advertising on Internet Purchasing
  5. Online Display Advertising: Targeting and Obtrusiveness (Marketing science (Providence, R.I.))
  6. When Does Retargeting Work? Information Specificity in Online Advertising
  7. Logistic Regression in Rare Events Data (Political Analysis)
  8. Brand Familiarity and Advertising Repetition Effects
  9. Response Modeling with Nonrandom Marketing-Mix Variables
  10. Empirically Distinguishing Informative and Prestige Effects of Advertising

Their papers