The Effectiveness of Banner Advertisements: Involvement and Click-through

By Chang-Hoan Cho. 2003

103 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/1a756a55ab6bd759ec1679cf23104b0e1d2c81aa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Earl L. Reid
2. Haeyoung Lee
3. Woo Gon Kim

In Sociology and Political Science

1. Earl L. Reid
2. Haeyoung Lee
3. Woo Gon Kim

In Human-Computer Interaction

1. Earl L. Reid
2. Haeyoung Lee
3. Woo Gon Kim

Citations in the corpus

• Understanding Knowledge Sharing in Online Travel Communities (2014, methodology): “Travel involvement was measured with four items adapted from Cho (2003) and Gruen et al. (2006).”