Hannes Datta

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Hannes Datta trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Peter E. Rossi
  2. Vincent R. Nijs
  3. Sungho Park
  4. Marnik G. Dekimpe
  5. Jan-Benedict E M Steenkamp
  6. S. Sriram
  7. Shuba Srinivasan
  8. Dominique M. Hanssens
  9. H. V. van Heerde
  10. Sachin Gupta

Papers from Hannes Datta's perspective

Ordered by how strongly the researchers Hannes Datta trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Category-Demand Effects of Price Promotions
  2. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
  3. Competitive Reactions to Advertising and Promotion Attacks
  4. Price and Advertising Effectiveness over the Business Cycle
  5. Monitoring the Dynamics of Brand Equity Using Store-Level Data
  6. The impact of brand credibility on consumer price sensitivity
  7. Handling Endogenous Regressors by Joint Estimation Using Copulas (Marketing science (Providence, R.I.))
  8. Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
  9. Invited Paper - Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
  10. Investigating Category Pricing Behavior at a Retail Chain

Their papers