Monitoring the Dynamics of Brand Equity Using Store-Level Data
By S. Sriram, Subramanian Balachander, Manohar U. Kalwani. 2007
238 citations recorded by the source corpus.
Subfields: Marketing
View Paper: https://www.semanticscholar.org/paper/3995e3287344bc5b5229e6bc20b9d5d172896679
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- H. V. van Heerde
- Kusum L. Ailawadi
- Carl F. Mela
- Jacques Savoy
- Bart J. Bronnenberg
- Claire Fautsch
- Hannes Datta
- Koen Pauwels
Citations in the corpus
- Generating Global Brand Equity Through Corporate Social Responsibility to Key Stakeholders (2012, unknown): “First, we show an F-test developed by Stock and Yogo (2005) that measures the explanatory power of the instruments of the endogenous variable.”
- Sport Brands: Brand Relationships and Consumer Behavior (2020, unknown): “…of their brands, with two approaches to measure brand equity serving as a basis: one based on consumer perceptions of the brand (e.g., Aaker, 1991; Keller, 1993) and another based on sales or share in the marketplace (e.g., Goldfarb, Lu, & Moorthy, 2009; Sriram, Balachander, & Kalwani, 2007).”
- Algorithmic stemmers or morphological analysisq An evaluation (2009, methodology): “For example, Sriram, Balachander, and Kalwani (2007) utilized store-level data into the concept.”
- Database Paper - The IRI Marketing Data Set (2008, background): “Sriram et al. (2007) and Pauwels et al. (2007) have both called for more data to address these issues.”
- How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017, methodology): “The mean advertising elasticity equals only .001, consistent with prior research (Sethuraman, Tellis, and Briesch 2011; Sriram, Balachander, and Kalwani 2007; Van Heerde et al. 2013).”
- Valuing Branded Businesses (2009, unknown): “…objective from research that tries to isolate and place a value on the brand asset (e.g., Ailawadi, Lehmann, and Neslin 2003; Fischer 2007; Park and Srinivasan 1994; Shankar, Azar, and Fuller 2007; Simon and Sullivan 1993; Srinivasan, Park, and Chang 2005; Sriram, Balachander, and Kalwani 2007).”