S. Sriram

Marketing · with Balachander · 2006–2007

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it; #3,096 of 6,289 by trust here, #2,815 by citations
• Organizational Behavior and Human Resource Management — 14 citations into it

Whom S. Sriram trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aviv Nevo
2. Pradeep Chintagunta
3. V. Srinivasan
4. Roland T. Rust
5. William H. Greene

Who trusts S. Sriram overall

1. Claire Fautsch
2. Hannes Datta
3. Jacques Savoy
4. Kusum L. Ailawadi
5. H. V. van Heerde

Papers from S. Sriram's perspective

Ordered by how strongly the researchers S. Sriram trusts endorse each paper. Same corpus, a different order for every researcher.

1. Investigating Category Pricing Behavior at a Retail Chain
2. The mismanagement of customer loyalty. (Harvard Business Review)
3. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
4. 计量经济分析 = Econometric analysis
5. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
6. A Methodology for Linking Customer Acquisition to Customer Retention
7. Bagging Predictors
8. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
9. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
10. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Their papers

• Monitoring the Dynamics of Brand Equity Using Store-Level Data (2007) — 238 citations
• Modeling Customer Lifetime Value (2006) — 739 citations