Dana L. Alden

Marketing · 2000–2013

A researcher in the Science corpus: 7 papers; trusts 9 researchers and is trusted by 36 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 35 citations into it; #330 of 6,289 by trust here, #155 by citations
• Social Psychology — 20 citations into it; #1,911 of 15,694 by trust here, #1,378 by citations
• Experimental and Cognitive Psychology — 7 citations into it; #6,414 of 9,731 by trust here, #4,316 by citations

Whom Dana L. Alden trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Walter Mischel
2. Jan-Benedict E M Steenkamp
3. R. Batra
4. Philip M. Podsakoff
5. Adamantios Diamantopoulos
6. Ying-yi Hong
7. Petra Riefler
8. Scott B. MacKenzie
9. D. Oyserman
10. Jill Klein

Who trusts Dana L. Alden overall

1. Jan-Benedict E M Steenkamp
2. Xiaoling Guo
3. Ayşegül Özsomer
4. T. Cline
5. Adamantios Diamantopoulos
6. Fabian Bartsch
7. Petra Riefler
8. Bui Nhat Vuong
9. Yuliya Strizhakova
10. Martijn G. de Jong

Papers from Dana L. Alden's perspective

Ordered by how strongly the researchers Dana L. Alden trusts endorse each paper. Same corpus, a different order for every researcher.

1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
2. The Effects of Item Parceling on Goodness-of-Fit and Parameter Estimate Bias in Structural Equation Modeling
3. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
4. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
5. Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products
6. Cosmopolitan consumers as a target group for segmentation
7. Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
8. Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning
9. Multicultural minds. A dynamic constructivist approach to culture and cognition. (American Psychologist)
10. Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?

Their papers

• Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000) — 1,291 citations
• SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES (2005) — 99 citations
• Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences (2006) — 476 citations
• How perceived brand globalness creates brand value (2002) — 1,152 citations
• The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000) — 311 citations
• Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement (2007) — 98 citations
• The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013) — 116 citations