Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement

By K. Polyorat, Dana L. Alden, Eugene S. Kim. 2007

98 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e6882946901c82066f0ef9861cfc18bba25e93c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Jack S. Tillotson
2. Vito Tassiello
3. A. Rome

In Sociology and Political Science

1. Jack S. Tillotson
2. Vito Tassiello
3. A. Rome

Citations in the corpus

• “Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction (2021, background): “…to the first stream, research exploring consumer–VA interactions has focused predominantly on the social and experiential dimension(s) that influence technology acceptance or rejection (Guzman, 2019; Pitardi & Marriott, 2021; Puntoni et al., 2021; Schweitzer et al., 2019; Whang & Im, 2021).”