SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

By K. Polyorat, Dana L. Alden. 2005

99 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b0fbd680b9f78516187367d72f45e5a4be737ed6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Zhao-Hong Cheng
2. Berna Gerçek-Swing
3. K. Pisitsungkagarn
4. K. Neff
5. Chun-Tuan Chang
6. Susan E. Cross
7. E. Hardin
8. Ya-Ping Hsieh

In Organizational Behavior and Human Resource Management

1. E. Hardin
2. Zhao-Hong Cheng
3. Berna Gerçek-Swing
4. K. Pisitsungkagarn
5. K. Neff
6. Chun-Tuan Chang
7. Susan E. Cross
8. Ya-Ping Hsieh

In Social Psychology

1. K. Neff
2. Ya-Ping Hsieh
3. K. Pisitsungkagarn
4. E. Hardin
5. Berna Gerçek-Swing
6. Chun-Tuan Chang
7. Susan E. Cross
8. F. Sirois

Citations in the corpus

• The What, How, Why, and Where of Self-Construal (2011, methodology): “Selfcompassion and self-construal in the United States, Thailand, and Taiwan.”
• Self-Compassion and Self-Construal in the United States, Thailand, and Taiwan (2008, methodology): “The current study explores this question, examining self-compassion and well-being in the United States, Thailand, and Taiwan.”
• Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing (2014, background): “There is a strong link between interdependent self-construal and the collectivistic mindset (Polyorat and Alden 2005; Triandis 1989).”