Consumer animosity in the global value chain: The effect of international production shifts on willingness to purchase hybrid products

By Charles A. Funk, Jonathan D. Arthurs, Len J. Treviño, J. Joireman. 2010

131 citations recorded by the source corpus.

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Exploring the animosity domain and the role of affect in a cross-national context (2012, unknown): “, 2006), and finally for hybrid products with partial shifts in production to animosity targets (Funk et al., 2010).”
The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter? (2013, background): “The use of priming in the animosity literature is relatively limited, except for Funk et al. (2010), who prime cognitive– affective units related to country-level animosity by telling three groups of randomly assigned Canadians that a Toyota Corolla had been wholly produced in Canada, partially…”
Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012, background): “Such incongruence is common in today’s marketplace because the globalization of markets drives numerous companies to consider production shifts to other countries (Funk et al. 2010) in an effort to stay competitive (Jo, Nakamoto, and Nelson 2003).”
Beyond anger: A deeper look at consumer animosity (2015, methodology): “Product quality judgment was measured with a 3-item scale, which has been frequently used in animosity research (Funk et al., 2010; Maher & Mady, 2010; Maher et al., 2010).”