The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

By Dana L. Alden, James B. Kelley, Petra Riefler, J. Lee, Geoffrey N. Soutar. 2013

116 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d17a708038b9659a7c4a26259f478093156e7c5c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nikoletta-Theofania Siamagka
2. G. Balabanis
3. Adamantios Diamantopoulos

In Sociology and Political Science

1. G. Balabanis
2. Nikoletta-Theofania Siamagka

In Strategy and Management

1. G. Balabanis

Citations in the corpus

• Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing (2015, background): “2014; Nijssen and Douglas 2011; Westjohn, Singh, and Magnusson 2012), global branding (Alden et al. 2013; Guo 2013), market entry mode decisions (Fong, Lee, and Du 2014), and country-of-originrelated issues (Balabanis and Diamantopoulos 2008, 2011).”