Yongqiang Gao

Marketing · 2009–2018

A researcher in the Science corpus: 4 papers; trusts 18 researchers and is trusted by 21 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 45 citations into it; #641 of 6,289 by trust here, #2,429 by citations
• Strategy and Management — 42 citations into it; #1,431 of 10,874 by trust here, #4,148 by citations
• Organizational Behavior and Human Resource Management — 33 citations into it
• Sociology and Political Science — 25 citations into it
• Information Systems and Management — 14 citations into it
• Social Psychology — 6 citations into it

Whom Yongqiang Gao trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. I. Maignan
2. A. Belal
3. Taru Vuontisjärvi
4. Dima Jamali
5. Abhishek Dwivedi
6. Matthew J. Hornsey
7. Jan E. Stets
8. Sara H. Hsieh
9. Simona Romani
10. Linda D. Hollebeek

Who trusts Yongqiang Gao overall

1. Chung-Ming Lau
2. Kenny Z. Lin
3. Yasemin Karaibrahimoglu
4. C. Tilt
5. Yuan Lu
6. Su-Yin Cheng
7. Zhilong Tian
8. Kangtao Ye
9. Wing S. Chow
10. Eunho Cho

Papers from Yongqiang Gao's perspective

Ordered by how strongly the researchers Yongqiang Gao trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. Consumer engagement in a virtual brand community: An exploratory analysis
3. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
4. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
5. Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
6. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
7. Demystifying customer brand engagement: Exploring the loyalty nexus
8. Customer Engagement: Exploring Customer Relationships Beyond Purchase
9. Service-dominant logic: continuing the evolution
10. Identity theory and social identity theory

Their papers

• CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018) — 128 citations
• Government Intervention, Peers’ Giving and Corporate Philanthropy: Evidence from Chinese Private SMEs (2015) — 151 citations
• CSR in an emerging country: a content analysis of CSR reports of listed companies (2011) — 156 citations
• Corporate Social Performance in China: Evidence from Large Companies (2009) — 281 citations