Sara H. Hsieh

Marketing · 2016–2021

A researcher in the Science corpus: 2 papers; trusts 13 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it; #2,589 of 6,289 by trust here, #3,643 by citations
• Sociology and Political Science — 34 citations into it; #9,708 of 22,756 by trust here, #11,934 by citations
• Organizational Behavior and Human Resource Management — 31 citations into it; #4,007 of 8,741 by trust here, #5,539 by citations
• Social Psychology — 12 citations into it
• Computer Science Applications — 9 citations into it
• Strategy and Management — 7 citations into it

Whom Sara H. Hsieh trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Frank T. Piller
2. Robert Kozinets
3. A. van den Broeck
4. Edward L. Deci
5. Venkatram Ramaswamy
6. Maarten Vansteenkiste
7. Richard M. Ryan
8. Petra Schubert
9. D. Macinnis
10. Wilmar B. Schaufeli

Who trusts Sara H. Hsieh overall

1. Moazzam Abbas
2. Linda D. Hollebeek
3. Kofi Osei-Frimpong
4. Yongqiang Gao
5. Graeme McLean
6. Man Lai Cheung
7. S. Shah
8. Janne Hepola

Papers from Sara H. Hsieh's perspective

Ordered by how strongly the researchers Sara H. Hsieh trusts endorse each paper. Same corpus, a different order for every researcher.

1. The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior
2. Co-creation experiences: The next practice in value creation
3. Capturing autonomy, competence, and relatedness at work: Construction and initial validation of the Work‐related Basic Need Satisfaction scale
4. Toolkits for Idea Competitions: A Novel Method to Integrate Users in New Product Development
5. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
6. Influence of customer participation on creating and sharing of new product value
7. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
8. The Making and Breaking of Affectional Bonds (British medical journal)
9. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
10. Consumer engagement in a virtual brand community: An exploratory analysis

Their papers

• The Psychological Mechanism of Brand Co-creation Engagement (2016) — 259 citations
• Branded app atmospherics: Examining the effect of pleasure–arousal–dominance in brand relationship building (2021) — 105 citations