Demystifying customer brand engagement: Exploring the loyalty nexus

By Linda D. Hollebeek. 2011

1,304 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/275887ddab6b43a45d1b3cbba4acb526ad17bfd8

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Citations in the corpus

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty (2016, background): “…and de Ruyter, 1998) offer the best assessment of brand loyalty (Dorsch et al., 1998), the limitations of these constructs in explaining and predicting brand loyalty are widely acknowledged in the literature (Bowden, 2009; Deming, 1986; Hollebeek, 2011; Sureshchandar et al., 2002; Oliver, 1999).”
Conceptualization and measurement of fan engagement: empirical evidence from a professional sport context. (2014, background): “In a more comprehensive manner, several researchers conceptualize that customer engagement is a hybrid construct of cognitive, affective, and behavioral aspects (Brodie et al. 2011; Hollebeek, 2011; Patterson, Yu, & de Ruyter, 2006).”
A higher-order model of consumer brand engagement and its impact on loyalty intentions (2015, background): “Each of the dimensions of vigor, dedication and absorption correspond to behavioral, emotional and cognitive aspects (Brodie et al., 2011; Hollebeek, 2011).”
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, methodology): “To test our proposed model, we adopted the social media CBE model, based on the customer−brand interactions proposed in a study of Hollebeek et al. (2014) and extended in another study by Leckie et al. (2016) over offline marketing area, and linked it with CBBE consisting of a first order of three d”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “From amarketing perspective, customer engagement has received significant attention (e.g. Higgins & Scholer, 2009; Hollebeek, 2011; Moliner et al., 2018; Van Tonder & Petzer, 2018).”
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement (2016, positive): “…the engagement concept consists of three dimensions, namely: cognitive, emotional and behavioural (Algesheimer, Dholakia, & Hermann, 2005; Brodie et al., 2011; Brodie et al., 2013; Hollebeek, 2011; Macy & Schneider, 2008; Mollen & Wilson, 2010; Patterson, Yu, & De Ruyter, 2006; Vivek et al., 2012).”
The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “This conclusion shares similarities with interactions in real life where emotional links are built on personal trust (Hollebeek, 2011).”
The Customer Engagement/Value Interface: An Exploratory Investigation (2013, methodology): “…CV levels (Brodie et al., 2012); thus potentially spawning a renewed CE/CV cycle, which may: (i) Incorporate focal initiation, growth, maturity and decline (or similar) stages, analogous to the product life cycle concept (Day, 1981); and (ii) Repeat its various stages over time (Hollebeek, 2011a).”