Customer Engagement: Exploring Customer Relationships Beyond Purchase

1,966 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2018, background): “Calder, Malthouse, and Schaedel (2009) and Vivek, Beatty, and Morgan (2012) also emphasized the behavioral aspects of engagement (i.e., the act of involvement and connecting with a brand).”
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, positive): “…other platforms, consumers can interact with like-minded peers and marketers by sharing their experiences, raising enquires, commenting and contributing ideas about products to brands for quality improvement or new product development (Mustak et al., 2016; Schultz, 2017; Vivek et al., 2012).”
Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018, background): “Consumer behavioral engagement can occur either organically, as a result of consumers’ personal experience with the firm’s offerings or its marketing communication, or through the firm’s initiation, which involves using specific tactics that stimulate consumer engagement (Vivek et al., 2012).”