The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment

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Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products (2016, background): “(see among others, Du et al. 2007; Sen et al. 2006), CSR initiatives can also influence other ‘‘secondary’’ outcomes”
Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement (2010, methodology): “Brand attractiveness was measured on a 3-item scale based on verbal protocols proposed by Bhattacharya and Sen (2003); C-C identification was measured through the one-item scale used by Sen et al. (2006) , complemented with three specific items aimed to reflect the degree of perceived similarity be”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “One of the principal findings of CSR research is that customers seek to reward socially responsible companies [53].”
The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness (2010, background): “This study provides further evidence of the multifaceted role of CSR (Sen et al., 2006).”
The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance (2009, background): “Sen, Bhattacharya, and Korschun (2006) find that CSP can positively affect consumer purchase intentions and price sensitivity, simultaneously improving revenues and margins.”