Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

By C. Bhattacharya, Daniel Korschun, Sankar Sen. 2009

1,120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/681891fd43aa5bb5eed980580c31b34ec6e5b66d

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Citations in the corpus

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions (2015, background): “Bhattacharya et al. (2009) propose a conceptual model to answer a similar question.”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “…et al., 2014), consumer attitudes toward the sponsor firm (Ross et al., 1992) and selling price (Leszczyc and Rothkopf, 2010), facilitate positive image spillover to other products in a product portfolio (Krishna and Rajan, 2009), and strengthen stakeholder relationship (Bhattacharya et al., 2009).”
CSR and Customer Outcomes: The Mediating Role of Customer Engagement (2018, background): “Bhattacharya [81] suggest that, in order to understand the impact of CSR on customer outcomes with any degree of precision, it is important to investigate the underlying processes.”
The Impact of Transformational Leadership on Job Performance and CSR as Mediator in SMEs (2019, background): “In previous studies, researchers concentrated mostly on external stakeholders such as consumers and investors [39].”
Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products (2016, background): “Moreover, Bhattacharya et al. (2009) report the need for a more precise understanding of different possible responses by consumers to CSR initiatives and the underlying psychological processes driving such responses.”
How companies’ good deeds encourage consumers to adopt pro-social behavior (2014, background): “…orient these feelings toward other forms of supportive behavior (e.g. positive word-of-mouth, providing feedback, proselytizing others, etc.) directed at improving the company-consumer relationship and, in general, the company’s image and reputation (Bhattacharya et al., 2009; Du et al., 2007).”
My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing (2013, background): “Such an approach follows a recent call by Bhattacharya, Korschun, and Sen (2009) to ground research in CSR in sound psychological and social theoretical mechanisms.”