Ya You

Marketing · with Joshi · 2015

A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 31 citations into it; #5,648 of 6,289 by trust here, #3,003 by citations
• Sociology and Political Science — 20 citations into it; #20,207 of 22,756 by trust here, #9,840 by citations
• Management Science and Operations Research — 14 citations into it
• Strategy and Management — 9 citations into it

Whom Ya You trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Singer
2. Gaia Rubera
3. Yubo Chen
4. R. Srinivasan
5. A. Kirca
6. J. Willett
7. Ashesh Mukherjee
8. Gary L. Lilien
9. Tammo H. A. Bijmolt
10. Florian Zettelmeyer

Who trusts Ya You overall

1. Andrew T. Stephen
2. Elvira R. Ismagilova
3. Cait Lamberton
4. Holger Roschk
5. Eran Manes

Papers from Ya You's perspective

Ordered by how strongly the researchers Ya You trusts endorse each paper. Same corpus, a different order for every researcher.

1. Applied Longitudinal Data Analysis
2. The influence of online product recommendations on consumers' online choices
3. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
4. Internet Car Retailing
5. Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
6. New Empirical Generalizations on the Determinants of Price Elasticity
7. Third-Party Product Review and Firm Marketing Strategy
8. Research Note - The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products (Information systems research)
9. The Effect of Need for Uniqueness on Word of Mouth
10. Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Their papers

• A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015) — 465 citations