A Meta-Analysis of Electronic Word-of-Mouth Elasticity

By Ya You, Gautham G. Vadakkepatt, Amit M. Joshi. 2015

465 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/178e74ae022d9424c6edc1e672fe69e1d3da21a6

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Citations in the corpus

Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, background): “In contrast, eWOM volume in terms of the number of reviews is also used for screening choices (You et al., 2015).”
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “…outperforms traditional tools such as advertising, because of the high potential reach of (electronic) word-of-mouth, and also because customers trust the recommendations of other customers more than traditional company communication (Babić Rosario et al. 2016; Trusov et al. 2009; You et al. 2015).”
The role of digital and social media marketing in consumer behavior (2016, background): “’s meta-analysis of online word-of-mouth effects [8], and (iii) Yadav and Pavlou’s review of marketing in computer-mediated environments [9].”
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “Additionally, some researchers conducted meta-analyses in the area of eWOM communications (Babić Rosario et al., 2016; Floyd et al., 2014; Purnawirawan et al., 2015; You et al., 2015), but mostly focused on the effect of eWOM communications on sales.”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “Thus, this meta-analysis provides both useful insights for managers and an interesting counterpoint to You et al. (2015).”
The role of electronic word of mouth in reducing information asymmetry: an empirical investigation of online hotel booking. (2018, background): “Indeed, in their recommendations for future research, You et al. (2015) highlight the need to better understand how the volume and valence of eWOM interact with each other in affecting a firm's https://doi.org/10.1016/j.jbusres.2017.12.019 Received 15 November 2016; Received in revised form 9…”
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, background): “Such a shift is reflected in the stronger reliance on word of mouth when consumers cannot try an offering (You, Vadakkepatt, and Joshi 2015).”
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019, unknown): “In line with prior meta-analyses in marketing (e.g., Rubera and Kirca 2012; You et al. 2015), we specify our model utilizing the maximum likelihood estimation as it generates robust, consistent, and efficient estimates (Hox 2002; Singer and Willet 2003).”
Digital marketing: A framework, review and research agenda (2017, unknown): “Based on 51 studies, You, Vadakkepatt, and Joshi (2015) conducted a meta-analysis on the elasticity of the volume and valence of online reviews.”