Third-Party Product Review and Firm Marketing Strategy

By Yubo Chen, Jinhong Xie. 2005

389 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a3648fb70eed56c0be2c8743ebbf21d224325b4e

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Citations in the corpus

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013, background): “These studies demonstrate that positive online WOM has a positive impact on product sales (Chen and Xie 2005, Chevalier and Mayzlin 2006, Duan et al. 2008b, Godes and Mayzlin 2004, Gu et al. 2012).”
How Does the Variance of Product Ratings Matter? (2012, background): “In the theoretical literature, Chen and Xie (2005, 2008) study whether firms should allow consumer reviews to be posted on their sites, and how they should adjust their marketing strategies accordingly.”
Social commerce: The transfer of power from sellers to buyers (2015, background): “SCCs can influence a user's intention to buy through different formats such as recommendations (Senecal and Nantel, 2004b), customer reviews (Yubo and Jinhong, 2005) and generating product information for other users in a network (Hollenbeck and Kaikati, 2012).”
Disclosing Multiple Product Attributes (2011, neutral): “Instead, they often focus on incomplete product information of the seller (Shin 1994), cost of product information acquisition and dissemination (Jovanovic 1982; Verrecchia 1983; Dye 1986; Matthews and Postlewaite 1985; Farrell 1986; Shavell 1994; Fishman and Hagerty 2003; Dye and Sridhar 1995; Stiv”
The Firm's Management of Social Interactions (2005, background): “Similarly, the specific motivations of early adopters (Rogers, 1994; Chen and Xie, 2004) need further study: early adopters have an information advantage, but what motivates them to share it with others? Another type of information disseminator is a market maven (Feick and Price, 1987)— an individua”
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations (2011, background): “…on recommendations has examined the role of different moderators in affecting the impact of recommendation or advice, such as task difficulty (Gino and Moore 2006), decision makers’ knowledge level (Yaniv 2003), product characteristics, and other information attri - butes (Chen and Xie 2005).”
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007, background): “An on-line consumer review is an important factor in product sales [13].”
Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning (2011, neutral): “Chen and Xie (2005, 2008) argue that third-party product reviews, such as the CNET editor’s rating, mainly focus on product quality.”
A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015, background): “As such, reviews on specialized review sites have a greater discussion of product attributes, while other consumer reviews may have more information about individual consumer preferences and experiences (Chen and Xie 2005, 2008).”