Research Note - The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
By Bin Gu, Jaehong Park, Prabhudev Konana. Information systems research, 2012
509 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0e4a12527c748605c9b89ecf50dfc5e66f47bc00
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Gautham G. Vadakkepatt
- Inès Blal
- Lihua Huang
- Sulin Ba
- Paulo B. Góes
- Ching-man Au Yeung
- Ewa Maslowska
- Ya You
In Sociology and Political Science
- Gautham G. Vadakkepatt
- Inès Blal
- Lihua Huang
- Sulin Ba
- Paulo B. Góes
- Ching-man Au Yeung
- Ewa Maslowska
- Ya You
Citations in the corpus
- Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “…studies have shown that volume affects market outcomes, such as box office sales (Duan, Gu, and Whinston 2008b; Liu 2006), sales rank of electronic products (Cui, Lui, and Guo 2012; Gu, Park, and Konana 2012), but also other measures such as consumer attention (Godes and Mayzlin 2004; Liu 2006).”
- A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015, background): “Previous literature has suggested that retailers may have an incentive to manipulate consumer reviews on their sites to generate more sales (Gu, Park, and Konana 2012).”
- "Popularity Effect" in User-Generated Content: Evidence from Online Product Reviews (2014, background): “…of outcomes such consumer choices, product sales and even investor decisions (Aggarwal, Gopal, Gupta and Singh, Forthcoming, Clemons, Gao and Hitt, 2006, Dellarocas, 2003, Duan, Gu and Whinston, 2008, Forman, Ghose and Wiesenfeld, 2008, Gu et al., 2012, Liu, 2006, Sun, 2012, Zhu and Zhang, 2010).”
- Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013, background): “It provides an ideal context to study the effectiveness of WOM on third party platforms (Gu et al. 2012, Luca 2011, Mangold et al. 1999).”
- The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014, background): “For example, the different degrees of buyer involvement for various hotel types (Akbaba 2006; Barsky and Nash 2003; Gu, Park, and Konana 2012; Suh et al. 1997) affect the role of the online review in the purchase process.”