The influence of online product recommendations on consumers' online choices

By Sylvain Senecal, J. Nantel. 2004

1,781 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

How to Transform Consumers into Fans of Your Brand (2012, background): “They must answer questions immediately and communicate proactively, even more so when comments are negative (Kunz et al., 2012; Senecal and Nantel, 2004; Rao et al., 2011).”
Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018, background): “adoption [25, 81], product considerations and choice [41, 71, 77], brand awareness of as well as attitudes toward goods [48] and services [77], and purchase intentions [27, 48, 49, 56, 61, 82].”
Herding in online product choice (2006, background): “Second, research on the discounting principle of attribution theory (Kelley, 1967) showed that “other consumers” were considered a more trustworthy source of recommendations than were experts (Senecal & Nantel, 2004).”
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “As a result, exchange of information most frequently occurs between individuals who share some qualities in common (Rogers 1995; Rogers & Bhowmik 1970).”
Gender differences in consumers’ perception of online consumer reviews (2011, background): “In particular, product recommendations can help consumers reduce their search cost and stimulate them to buy online [18, 23, 46].”