Yubo Chen
Marketing · with Xie · 2004–2019
A researcher in the Science corpus: 6 papers; trusts 5 researchers and is trusted by 24 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 37 citations into it; #994 of 6,289 by trust here, #336 by citations
- Sociology and Political Science — 34 citations into it; #2,418 of 22,756 by trust here, #854 by citations
- Management Science and Operations Research — 15 citations into it; #5,394 of 11,946 by trust here, #3,357 by citations
- Economics and Econometrics — 9 citations into it; #15,885 of 23,481 by trust here, #11,468 by citations
Whom Yubo Chen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Yong Liu
- Dina Mayzlin
- David Godes
- Damon Centola
- Yuxin Chen
- Jinhong Xie
- Robert Kozinets
- Wendy W. Moe
- Monic Sun
- Mark S. Granovetter
Who trusts Yubo Chen overall
- Sinan Aral
- R. Schindler
- Soonyong Bae
- P. K. Kannan
- Monic Sun
- Bodo Lang
- Bart de Langhe
- Thorsten Hennig-Thurau
- Ya You
- Jinhong Xie
Papers from Yubo Chen's perspective
Ordered by how strongly the researchers Yubo Chen trusts endorse each paper. Same corpus, a different order for every researcher.
- Promotional Chat on the Internet
- Customer Referral Management: Optimal Reward Programs
- From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
- Discrete Choice with Social Interactions
- The Strength of Weak Ties
- Referral Infomediaries
- The Anatomy of Buzz
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))
- Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (Marketing science (Providence, R.I.))
- Sequential and Temporal Dynamics of Online Opinion
Their papers
- The Firm's Management of Social Interactions (2005) — 652 citations
- Third-Party Product Review and Firm Marketing Strategy (2005) — 389 citations
- Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning (2011) — 754 citations
- Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013) — 594 citations
- Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2004) — 1,872 citations
- Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges (2019) — 116 citations