The limited capacity model of mediated message processing

By Annie Lang. 2000

2,088 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/69dd96104f80f192a91d978a27a29f6dba240b50

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Citations in the corpus

Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players’ Processing of Brands Embedded in Advergames (2013, methodology): “The more links that exist to a specific piece of information, the more thoroughly that information has been stored and is thus more retrievable from one’s memory (Lang, 2000).”
Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources (2007, positive): “…manipulate resources allocated based on the theoretical premise from the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP, A. Lang, 2000, 2006a, 2006b) that camera changes elicit orienting responses which results in an automatic allocation of resources to encoding the…”
Psychological Approaches to Credibility Assessment Online (2015, background): “For example, the Limited Capacity Model of message processing (Lang, 2000) finds that because people do not have unlimited cognitive capacity, they cannot process all aspects of all messages they receive, and so they instead select only some salient features to encode, store, and retrieve.”
Missing the Mark (2011, positive): “task difficulty Goal-directed processing fits within a limited-capacity framework of top-down attention in which attention is a limited resource and subject to capacity limits (Lang 2000; Olivers and Humphreys 2002).”
Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace (2021, positive): “In addition to the studies discussed above, the theoretical tenets of the limited capacity model (Lang, 2000) also support our speculation that FoMO-driven CUS may deplete employees ’ cognitive resources by engaging their attention on social media-related cues, which limits their cognitive capacity…”
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review (2018, methodology): “…is consistent with theories of attention and message processing that argue that increased attention and allocation of cognitive resources produce higher levels of encoding and message storage, which then facilitates message retrieval and more accurate recognition and recall of messages (Lang 2000).”
How advertising literacy training affect children's responses to television commercials versus advergames (2016, result): “The authors explain these counterintuitive results by referring to the work of Lang (2000).”
Understanding and Resolving Failures in Human-Robot Interaction: Literature Review and Model Development (2018, background): “While people can remember large amounts of information over their lifetime, only a small portion is available to them at any given time for processing (Bettman, 1979; Lang, 2000).”
User generated content presenting brands on social media increases young adults’ purchase intention (2019, background): “Yet from literature on information processing, we know that humans only have limited cognitive processing capacities (Lang 2000).”
Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements (2015, methodology): “Encoding is the process through which information is selected and transformed into mental representations to be used for later retrieval in an individual’s short-term working memory (Lang 2000).”
Age Differences in Media Multitasking: A Diary Study (2013, methodology): “Multitasking studies often use information processing theories such as the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and the Limited Capacity Model of Mediated Message Processing (Lang, 2000) to hypothesize that media multitasking leads to impaired cognitive processing.”
The mediating effects of perception and emotion: Digital signage in mall atmospherics. (2010, background): “According to the LCM (Lang, 2000), the moving images of digital signage should constitute an effective atmospheric stimulus that may influence consumers’ images of the shopping environment, for example providing information.”
The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013, methodology): “Drawing back on the limited-capacity model of information processing (Lang 2000) and the levels-of-processing effect theory (Craik and Lockhart 1972; Craik and Tulving 1975), along with the limitations of 3-”
The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes (2015, positive): “As we consider how emotion influences message selection, Zillmann’s (1988, 2000) mood management theory (MMT) is most directly applicable.”
Co-Attentive Multi-Task Learning for Explainable Recommendation (2019, methodology): “Cognitive scientists have shown that a human’s cognitive process consists of three major sub-processes [Lang, 2000].”
The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001, methodology): “A. Lang (2000) proposed that it is possible for an audience member to allocate a large amount of attentional resources toward processing a message and later have poor memory for its content.”