A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

By Marieke L. Fransen, Peeter W. J. Verlegh, Amna Kirmani, Edith G. Smit. 2015

281 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/6b73f57d6c8c47b9bcc5800449c1404afb12cce4

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Citations in the corpus

Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “Therefore, along with the emergence and popularity of sponsored social media posts, there is a growing concern that consumers might not recognize these sponsored posts as paid ads but rather as highly credible word-of-mouth endorsements, which could lead to deceptive persuasion (Kaikati and Kaikati ”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “…a high information value from influencers would be critical to brand endorsement, as the information that individuals acquire from interpersonal sources has a higher impact on consumer decision-making compared with traditional advertising techniques (De Veirman et al., 2017; Fransen et al., 2015).”
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge (2016, background): “Avoiding or ignoring persuasive messages are typical ways for consumers to resist advertising effects (Fransen et al. 2015).”
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “Advertising avoidance, involves consumers choosing to not allocate attention or time to a given message further (Cho and Cheon 2004; Fransen et al. 2015), and the phrase is also often used to describe habitual behavior limiting exposure to messages.”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “…(e.g., through thought-listing or think-aloud processes; Rozendaal, Buijzen, and Valkenburg 2012) and other coping behaviors (e.g., ad avoidance; Fransen et al. 2015) to examine how advertising recognition affects this and how critical reflection further influences influencer and advertising…”
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “Due to the numerous number of advertisements that consumers are exposed to every day, they have become more resistant to advertising (Fransen, Verlegh, Kirmani, & Smit, 2015; Speck & Elliott, 1997).”
How advertising literacy training affect children's responses to television commercials versus advergames (2016, background): “Accordingly, people aim to recover this freedom by reacting differently than the persuasion attempt was aiming at (Fransen et al. 2015).”