Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

By Katarina Panic, Verolien Cauberghe, Patrick De Pelsmacker. 2013

166 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/13699ecb56c7cc392fa199b462d2c837c54eb65e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Sophie C. Boerman
2. Liselot Hudders
3. E. V. van Reijmersdal
4. Veroline Cauberghe
5. S. De Jans
6. Edith G. Smit
7. Bartosz W. Wojdynski
8. Nathaniel J. Evans

In Marketing

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Liselot Hudders
4. Veroline Cauberghe
5. S. De Jans
6. Edith G. Smit
7. Bartosz W. Wojdynski
8. Peeter W. J. Verlegh

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Sophie C. Boerman
3. Liselot Hudders
4. Veroline Cauberghe
5. S. De Jans
6. Bartosz W. Wojdynski
7. Peeter W. J. Verlegh
8. Edith G. Smit

Citations in the corpus

• A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them (2015, background): “Speck and Elliot (1997) investigated advertising avoidance in magazines, newspapers, radio and television.”
• How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “Panic, Cauberghe, and De Pelsmacker (2013) found that adding an advertising disclosure to an advergame did not activate children’s (ages seven to 10) cognitive advertising literacy (i.e., recognition and understanding of advertising).”
• Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, background): “…(aged 8-11) persuasion knowledge did not increase, but that a disclosure in an advergame did lead to less desire for the advertised product and less brand memory (An & Stern, 2011) and diminished the positive effect of the attitude toward the game on purchase requests (Panic et al., 2013).”