How advertising literacy training affect children's responses to television commercials versus advergames

By Liselot Hudders, Veroline Cauberghe, Katarina Panic. 2016

91 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4893749a7d118ff4e76e4afdc79e17b13e52b293

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liselot Hudders
2. S. De Jans
3. Veroline Cauberghe

In Sociology and Political Science

1. S. De Jans
2. Veroline Cauberghe
3. Liselot Hudders
4. Chen Lou

Citations in the corpus

• Advertising targeting young children: an overview of 10 years of research (2006–2016) (2019, background): “The reviewed studies showed that television commercials are also frequently used as a comparison reference for the effects of embedded advertising formats (Hudders, Cauberghe, and Panic 2016; Owen et al. 2013).”