Geeta Menon
Marketing · 2002–2014
A researcher in the Science corpus: 7 papers; trusts 21 researchers and is trusted by 20 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 32 citations into it; #2,371 of 6,289 by trust here, #966 by citations
- Sociology and Political Science — 28 citations into it; #5,228 of 22,756 by trust here, #4,059 by citations
- Applied Psychology — 23 citations into it; #929 of 3,868 by trust here, #709 by citations
- Social Psychology — 17 citations into it; #14,953 of 15,694 by trust here, #9,064 by citations
- General Decision Sciences — 14 citations into it; #559 of 1,995 by trust here, #485 by citations
- Cognitive Neuroscience — 6 citations into it; #5,824 of 10,852 by trust here, #5,990 by citations
- Economics and Econometrics — 5 citations into it
Whom Geeta Menon trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Priya Raghubir
- Richard R. Klink
- Gavan J. Fitzsimons
- Lauren G. Block
- Joydeep Srivastava
- James Y. Shah
- R. Friedman
- P. R. Montague
- Ayelet Fishbach
- K. Flegal
Who trusts Geeta Menon overall
- Nidhi Agrawal
- C. Haugtvedt
- Angela Y. Lee
- Jennifer L. Aaker
- J. Kees
- P. Herr
- E. Wan
- Aradhna Krishna
- Norbert Schwarz
- Jiewen Hong
Papers from Geeta Menon's perspective
Ordered by how strongly the researchers Geeta Menon trusts endorse each paper. Same corpus, a different order for every researcher.
- Forgetting all else: on the antecedents and consequences of goal shielding. (Journal of Personality and Social Psychology)
- Leading us not unto temptation: momentary allurements elicit overriding goal activation. (Journal of Personality and Social Psychology)
- When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts
- Creating Brand Names With Meaning: The Use of Sound Symbolism
- Non-Conscious Influences on Consumer Choice
- The availability heuristic revisited: Ease of recall and content of recall as distinct sources of information.
- Explanation, imagination, and confidence in judgment.
- Prevalence and trends in obesity among US adults, 1999-2000. (Journal of the American Medical Association (JAMA))
- Beyond valence: Toward a model of emotion-specific influences on judgement and choice
- Computational roles for dopamine in behavioural control (Nature)
Their papers
- Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? (2003) — 213 citations
- We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk (2002) — 167 citations
- Getting Emotional about Health (2007) — 137 citations
- When Identity Marketing Backfires: Consumer Agency in Identity Expression (2014) — 168 citations
- Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior (2006) — 230 citations
- When a day means more than a year: Effects of temporal framing on judgments of health risk (2004) — 447 citations
- A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004) — 394 citations