The availability heuristic revisited: Ease of recall and content of recall as distinct sources of information.
By Norbert Schwarz, L. Vaughn. 2002
211 citations recorded by the source corpus.
Subfields: General Decision Sciences, Management Science and Operations Research, Safety Research
View Paper: https://www.semanticscholar.org/paper/8ab4baffa76effe14adbe19fc547b645659b5ce4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In General Decision Sciences
- Jonathan Evans
- George Loewenstein
- Daniel Kahneman
- D. Dunning
- Frank Kardes
- N. Chater
- K. Stanovich
- Geeta Menon
In Management Science and Operations Research
- Jonathan Evans
- N. Chater
- George Loewenstein
- Daniel Kahneman
- Gordon D. A. Brown
- L. Van Boven
- Neil Stewart
- Karine Nyborg
In Safety Research
- Karine Nyborg
- Daniel Kahneman
- Kjell Arne Brekke
- Richard B. Howarth
- D. Dunning
- George Loewenstein
- Michael G. Williamson
- Steven J. Kachelmeier
Citations in the corpus
- MAPS OF BOUNDED RATIONALITY: A PERSPECTIVE ON INTUITIVE JUDGMENT AND CHOICE (2003, methodology): “Our research focused on errors of intuition, which we studied both for their intrinsic interest and for their value as diagnostic indicators of cognitive mechanisms.”
- Attracting Creativity: The Initial and Aggregate Effects of Contract Selection on Creativity-Weighted Productivity (2010, background): “In general, Vaughn (1999) finds that individuals’ self-perceptions of ability depend on how easily they can think of successful ideas, consistent with research on the “availability heuristic” (Tversky and Kahneman 1973; Kahneman and Frederick 2002; Schwarz and Vaughn 2002).”
- The illusion of courage in social predictions: Underestimating the impact of fear of embarrassment on other people ! (2005, background): “This diVerential accessibility can lead people to infer that others experience self-conscious emotions less than the self ( Schwarz & Vaughn, 2002; Taylor, 1982; Tversky & Kahneman, 1973).”
- The heuristic-analytic theory of reasoning: Extension and evaluation (2006, methodology): “For example, we may judge frequency, in accordance with the availability heuristic, by basing our judgments on the ease with which examples come to mind (Schwarz & Vaughn, 2002; Tversky & Kahneman, 1973).”
- A perspective on judgment and choice: mapping bounded rationality. (2003, background): “…a natural assessment—the routine evaluation of cognitive fluency in perception and memory (see, e.g., Jacoby & Dallas, 1981; Johnston, Dark, & Jacoby, 1985; Schwarz & Vaughn, 2002; Tversky & Kahneman, 1973).1 The evaluation of stimuli as good or bad is a particularly important natural assessment.”
- Decision by sampling. (2006, background): “As Schwarz and Vaughn (2002) note, fluency of recall and content of recall may provide distinct sources of information.”
- Green consumers and public policy: On socially contingent moral motivation (2006, background): “This phenomenon, called the availability heuristic, has been found in several experimental studies (see Schwarz and Vaughn 2002).”
- Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? (2003, background): “(For recent reviews on the ease-ofretrieval heuristic see Schwarz 1998 and Schwarz and Vaughn 2000.)”
- Consumer Inference: A Review of Processes, Bases, and Judgment Contexts (2004, background): “Under these conditions, individuals infer the value of recalled content for making a frequency judgment based on the ease with which recalled content can be brought to mind (see also Schwarz et al., 1991; Schwarz & Vaughn, 2002; Winkielman, Schwarz, & Belli, 1998).”
- The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers (2020, background): “A potential explanation may be related to availability heuristic, that is the belief that things that have happened recently are more likely to occur in the near future (Folkes, 1988; Schwarz et al., 1991; Schwarz & Vaughn, 2002).”
- Intuition and Reasoning: A Dual-Process Perspective (2010, background): “For example, the availability heuristic (Schwarz & Vaughn, 2002; Tversky & Kahneman, 1973) is defined as judging the probability of an event by the ease with which items come to mind.”
- Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease (2005, unknown): “Schwarz and Vaughn (2000) address this issue.”