P. Herr
Marketing · 2002–2018
A researcher in the Science corpus: 5 papers; trusts 5 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 23 citations into it; #2,324 of 6,289 by trust here, #986 by citations
- Sociology and Political Science — 23 citations into it; #10,662 of 22,756 by trust here, #7,579 by citations
- Social Psychology — 9 citations into it; #12,097 of 15,694 by trust here, #9,064 by citations
- Cognitive Neuroscience — 8 citations into it
- General Decision Sciences — 8 citations into it
Whom P. Herr trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts P. Herr overall
Papers from P. Herr's perspective
Ordered by how strongly the researchers P. Herr trusts endorse each paper. Same corpus, a different order for every researcher.
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice
- The Construction of Preference: Constructive Consumer Choice Processes
- Principles of Categorization
- Getting Emotional about Health
- Comprehending Complex Concepts
- Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?
- Structured imagination: The role of category structure in exemplar generation.
- How many memory systems are there
- Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
Their papers
- Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects (2006) — 173 citations
- An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments (2002) — 260 citations
- Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory (2006) — 178 citations
- Handbook of Consumer Psychology (2018) — 121 citations
- Designing the Solution: The Impact of Constraints on Consumers' Creativity (2005) — 393 citations