Long‐Yi Lin

Marketing · 2006–2010

A researcher in the Science corpus: 2 papers; trusts 13 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

Whom Long‐Yi Lin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Ian Phau
  2. Jennifer L. Aaker
  3. L. R. Goldberg
  4. M. Holbrook
  5. Verónica Benet‐Martínez
  6. Kurt Matzler
  7. P. Govers
  8. Jordi Garolera
  9. S. Hampson
  10. M. Avis

Who trusts Long‐Yi Lin overall

  1. M. Avis
  2. Dev Jani
  3. P. Randhawa
  4. Jiseon Ahn
  5. A. Badgaiyan
  6. Jannick Bettels
  7. Sebastian Molinillo
  8. Heesup Han
  9. Arnold Japutra
  10. Minh T. H. Le

Papers from Long‐Yi Lin's perspective

Ordered by how strongly the researchers Long‐Yi Lin trusts endorse each paper. Same corpus, a different order for every researcher.

  1. PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES An Alternative "Description of Personality": The Big-Five Factor Structure
  2. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  3. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  4. Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
  5. Product personality and its influence on consumer preference
  6. Does country of origin matter for low‐involvement products?
  7. Conceptualising brand personality: A review and research propositions
  8. The Big Five Personality Factors and Personal Values
  9. Culture and Cognition
  10. Back-Translation for Cross-Cultural Research

Their papers