Jannick Bettels

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 23 citations into it
• Social Psychology — 15 citations into it
• Experimental and Cognitive Psychology — 12 citations into it
• Sociology and Political Science — 8 citations into it
• Cognitive Neuroscience — 5 citations into it

Whom Jannick Bettels trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Henrik Hagtvedt
2. Andrew F. Hayes
3. Banwari Mittal
4. Bo van Grinsven
5. Yuwei Jiang
6. Enny Das
7. Michel Tuan Pham
8. D. Berlyne
9. Long‐Yi Lin
10. Joann Peck

Papers from Jannick Bettels's perspective

Ordered by how strongly the researchers Jannick Bettels trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership
3. This Logo Moves Me: Dynamic Imagery from Static Images
4. Conflict, arousal, and curiosity
5. The Logic of Feeling
6. The Impact of Incomplete Typeface Logos on Perceptions of the Firm
7. Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
8. Direct and indirect effects of self-image congruence on brand loyalty
9. I, me, and mine—how products become consumers' extended selves
10. Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude

Their papers

• Brand logo symmetry and product design: The spillover effects on consumer inferences (2019) — 88 citations