Minh T. H. Le
Marketing · 2021
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 40 citations into it
- Organizational Behavior and Human Resource Management — 33 citations into it
- Sociology and Political Science — 31 citations into it
- Social Psychology — 11 citations into it
- Experimental and Cognitive Psychology — 6 citations into it
- Clinical Psychology — 5 citations into it
Whom Minh T. H. Le trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Noël Albert
- R. Batra
- Richard P. Bagozzi
- Paurav Shukla
- Long‐Yi Lin
- Chia-huei Wu
- J. Lani
- Ken Kwong-Kay Wong
- Tamara L. Giluk
- D. Macinnis
Papers from Minh T. H. Le's perspective
Ordered by how strongly the researchers Minh T. H. Le trusts endorse each paper. Same corpus, a different order for every researcher.
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Multivariate Data Analysis (Technometrics)
- Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
- When Good Brands Do Bad
- Direct and indirect effects of self-image congruence on brand loyalty
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self