Conceptualising brand personality: A review and research propositions

By Ian Phau, K. Lau. 2000

99 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bab61f7ef9f59919989d24553ea61a0c461b011e

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Citations in the corpus

Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “BP is not only a brand-positioning tool, but also a vehicle for self-expression (Phau & Lau, 2000).”
Destination Personality: An Application of Brand Personality to Tourism Destinations (2006, background): “A distinctive brand personality can help to create a set of unique and favorable associations in consumer memory, and thus build and enhance brand equity (Keller 1993; Johnson, Soutar, and Sweeney 2000; Phau and Lau 2000).”
Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “Brand personality, as a component of integrated brand knowledge, carries unique meanings that can influence psychological attitudes toward and understanding of a brand (Phau and Lau, 2000), and has important implications for brand–consumer rela- ∗ Corresponding author.”
The impact of brand extensions on brand personality: experimental evidence (2005, background): “A distinctive brand personality can help create a set of unique and favorable associations in consumer memory and thus build and enhance brand equity (Keller, 1993; Johnson et al. , 2000; Phau and Lau, 2000).”
Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “The construct has also been linked with other brand-related benefits such as the creation of strong and favorable brand associations and positive brand image as well as increased levels of trust and loyalty by consumers (Fournier 1998; Keller 1993; Phau and Lau 2000; Sirgy 1982).”
Self-Congruity and Functional Congruity in Brand Loyalty (2015, background): “They tend to weigh the uniqueness of individuals higher than conformity within their social group (Phau & Lau, 2000).”
The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers (2010, methodology): “Phau and Lau (2000) used the 36 traits in the brand personality scale to measure brand personality, in which the respondents were requested to select the degree of their impression on a five-point Likert scale.”
"Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence" (2014, unknown): “The concept of brand personality is well established in the marketing literature (Batra et al., 1993; Biel, 1993; Phau and Lau, 2000).”