The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan

By Long‐Yi Lin, Chun-Shuo Chen. 2006

508 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4cc70721b732eee7f067a6de0c24f7b5035b62bb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xuehua Wang
2. Zhilin Yang
3. Junghoon Lee
4. Jinsoo Hwang

In Organizational Behavior and Human Resource Management

1. Jinsoo Hwang
2. Xuehua Wang
3. Zhilin Yang
4. Junghoon Lee

In Strategy and Management

1. Zhilin Yang
2. Junghoon Lee
3. Jinsoo Hwang

Citations in the corpus

• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, background): “Lin and Chen (2006) also concluded that COO has a direct relationship with purchase intention (X.”
• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, background): “Although the concept of product knowledge has proved to be important in many existing studies (e.g., Cacciolatti, Garcia, and Kalantzakis 2015; Lee and Lee 2011; Lin and Chen 2006), there is no research on it in the tourism industry.”
• Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008, background): “By providing empirical evidence of insurance and catering services in Taiwan, Lin and Chen (2006)”