The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

By Long‐Yi Lin. 2010

423 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cec6d4e9164ff7bcba42902824836ac5f4b60598

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry (2014, background): “This paper sheds light on how hoteliers can capitalize on guest’s ersonality, hotel ambience, and marketing strategies to enhance uest satisfaction and improve overall hotel image with the aim f producing loyal guests. Since satisfaction is an aspect of affect Oliver, 1997), the positive and negativ”
Brand Personality Factor Based Models: A Critical Review (2012, methodology): “It is also notable that, despite the later BP models being developed in response to critiques of the BPFFM, the BPFFM has continued to be used in research on BP (e.g. Freling et al., 2010; Lin, 2010).”
Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective (2018, background): “Thus, affective is related to the level of the preference and affection of the customer but the actual purchase behavior is yet to be developed (Lin, 2010), and it strongly predicts conative loyalty.”
Intrinsic factors affecting impulsive buying behaviour—Evidence from India (2014, background): “…understand and predict consumer behaviour through the use of personality variables yielded disappointing results (Kassarjian, 1971), there has recently been a growing interest in personality influences in consumer research (e.g., Egan and Taylor, 2010; Lin, 2010a, 2010b; Ranjbarian and Kia, 2010).”
The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections (2015, result): “Our premise is in line with previous findings that open consumers tend to be loyal toward the brands they like (Lin, 2010; Matzler, Bidmon, & Grabner-Krauter, 2006).”
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “…of BP with Authors BA BT BL Zentes et al. (2008) X Brakus et al. (2009) X Louis and Lombart (2010) X Sung and Kim (2010) X X Lin (2010) X Valette-Florence et al. (2011) X X Nysveen et al. (2013) X Rampl and Kenning (2014) X Ha and Janda (2014) X Ramaseshan and Stein (2014)…”
Brand logo symmetry and product design: The spillover effects on consumer inferences (2019, background): “Although this scale was originally intended to measure brand personality, the scale builds on general human characteristics, and the personality traits of the dimension of excitement are found to be an innate part of human personality (Buss & Barnes, 1986; Eisend & Stokburger-Sauer, 2013; Lin, 2010)”