T. Cornwell

Marketing · with Pappu · 2003–2014

A researcher in the Science corpus: 7 papers; trusts 9 researchers and is trusted by 14 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 42 citations into it; #1,046 of 6,289 by trust here, #805 by citations
• Sociology and Political Science — 27 citations into it; #6,496 of 22,756 by trust here, #4,122 by citations
• Developmental and Educational Psychology — 10 citations into it
• Social Psychology — 8 citations into it
• Cognitive Neuroscience — 6 citations into it
• Experimental and Cognitive Psychology — 5 citations into it

Whom T. Cornwell trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Anna R. McAlister
2. Alison Gopnik
3. C. Peterson
4. Boonghee Yoo
5. Janet Wilde Astington
6. Peter Mitchell
7. Michel Tuan Pham

Who trusts T. Cornwell overall

1. Erik L. Olson
2. Hans Mathias Thjømøe
3. Caspar Coppetti
4. Abhishek Dwivedi
5. K. Gwinner
6. L. Bergkvist
7. Daniel Wentzel
8. Siyoung Chung
9. Ravikanth Pappu

Papers from T. Cornwell's perspective

Ordered by how strongly the researchers T. Cornwell trusts endorse each paper. Same corpus, a different order for every researcher.

1. Children's understanding of representational change and its relation to the understanding of false belief and the appearance-reality distinction.
2. A longitudinal study of child siblings and theory of mind development
3. Scaling of theory-of-mind tasks. (Child Development)
4. Marketplace Metacognition and Social Intelligence
5. The Meaning of Brand Names to Children: A Developmental Investigation
6. What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?
7. Mental playmates: Siblings, executive functioning and theory of mind
8. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
9. The effects of consumer knowledge on responses to event sponsorships
10. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

Their papers

• Celebrity endorsement, brand credibility and brand equity (2011) — 829 citations
• Children's brand symbolism understanding: Links to theory of mind and executive functioning (2010) — 119 citations
• The effects of consumer knowledge on responses to event sponsorships (2004) — 260 citations
• Sponsorship portfolio as a brand-image creation strategy (2011) — 148 citations
• Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity (2014) — 149 citations
• Sponsorship-linked marketing: The role of articulation in memory (2006) — 311 citations
• Brand equity’s influence on responses to event sponsorships (2003) — 215 citations