Caspar Coppetti

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it

Whom Caspar Coppetti trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. T. Cornwell

Papers from Caspar Coppetti's perspective

Ordered by how strongly the researchers Caspar Coppetti trusts endorse each paper. Same corpus, a different order for every researcher.

1. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
2. Sponsorship and recall of sponsors
3. Market prominence biases in sponsor identification: Processes and consequentiality
4. Explicating Web Site Interactivity (Communication Research)
5. Sponsorship-linked marketing: The role of articulation in memory
6. Consumer Response to Negative Publicity: The Moderating Role of Commitment
7. Determinants of sports sponsorship response
8. Brand equity’s influence on responses to event sponsorships
9. The effects of consumer knowledge on responses to event sponsorships
10. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)

Their papers

• Improving incongruent sponsorships through articulation of the sponsorship and audience participation (2009) — 104 citations