Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity

By Ravikanth Pappu, T. Cornwell. 2014

149 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/53360d1f4f68565c89139aac649be4cf8390b62e