Hans Mathias Thjømøe

Marketing · 2003–2011

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Hans Mathias Thjømøe trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Wright
  2. T. Cornwell
  3. Nora J. Rifon

Who trusts Hans Mathias Thjømøe overall

  1. Erik L. Olson

Papers from Hans Mathias Thjømøe's perspective

Ordered by how strongly the researchers Hans Mathias Thjømøe trusts endorse each paper. Same corpus, a different order for every researcher.

  1. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
  2. Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship
  3. The effects of consumer knowledge on responses to event sponsorships
  4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  5. Sponsorship-linked marketing: The role of articulation in memory
  6. Mapping cognitions to better understand attitudinal and behavioral responses in appraisal research
  7. Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship
  8. Determinants of sports sponsorship response
  9. Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
  10. Application of a Model for the Effectiveness of Event Marketing (Journal of Advertising Research)

Their papers