Frank Pons

Marketing · 2001–2011

A researcher in the Science corpus: 10 papers; trusts 11 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it; #4,222 of 6,289 by trust here, #1,394 by citations
• Organizational Behavior and Human Resource Management — 23 citations into it; #8,501 of 8,741 by trust here, #4,293 by citations
• Social Psychology — 16 citations into it; #15,110 of 15,694 by trust here, #9,064 by citations

Whom Frank Pons trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. W. O. Bearden
2. Jeffery D. James
3. Kelly Tian
4. S. Durvasula
5. Kenneth A. Bollen
6. S. Ross
7. D. Hardesty
8. Steven Lysonski
9. Gordon W. Cheung
10. R. L. Rose

Who trusts Frank Pons overall

1. Wen-Hsien Huang
2. Shaoming Zou

Papers from Frank Pons's perspective

Ordered by how strongly the researchers Frank Pons trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumer Self‐Confidence: Refinements in Conceptualization and Measurement
2. Consumers' Need for Uniqueness: Scale Development and Validation
3. Word-of-Mouth Processes within a Services Purchase Decision Context
4. Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
5. Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
6. Sport Spectator Consumption Behavior (Sport Marketing Quarterly)
7. Determinants of Adolescents' Brand Sensitivity to Clothing
8. Exploring consumer status and conspicuous consumption
9. The Impact of Private versus Public Consumption on Variety-Seeking Behavior
10. Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences (Sport Marketing Quarterly)

Their papers

• Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search (2005) — 147 citations
• Consumer Orientation Toward Sporting Events (2006) — 100 citations
• Culture and personal values: How they influence perceived service quality (2011) — 141 citations
• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011) — 144 citations
• Acculturation and consumption: Textures of cultural adaptation (2009) — 157 citations
• Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East (2006) — 126 citations
• Individualistic orientation and consumer susceptibility to interpersonal influence (2005) — 220 citations
• A model of consumer response to two retail sales promotion techniques (2003) — 177 citations
• A Model of Advertising Standardization in Multinational Corporations (2001) — 135 citations
• A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada (2001) — 101 citations