A model of consumer response to two retail sales promotion techniques

By Michel Laroche, Frank Pons, Nadia Zgolli, Marie-Cécile Cervellon, Chankon Kim. 2003

177 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/63ae4a1970d4a307410b2443c69397a369fc84df

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In Marketing

1. Anshul Verma
2. A. Badgaiyan
3. Tamar Bowes
4. Elmira Djafarova

Citations in the corpus

• Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors (2015, background): “Various research findings have confirmed that consumers tend to be more impulsive when there are sales or product discounts (Laroche et al., 2003; Liao et al., 2009; Tinne, 2011; Virvilaite et al., 2009).”