Exploring consumer status and conspicuous consumption

By Aron O'Cass, Hmily McEwen. 2004

867 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/48257494817a537985a5abca2f413de9c77c3c45

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Citations in the corpus

Personal Aspirations and the Consumption of Luxury Goods (2010, background): “Its antecedents have been proposed in much previous research, but often in fragmented references to Veblen’s classic concept of conspicuous consumption (Mason 2001; O’Cass & Frost 2004; Truong et al .”
The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2012, background): “While the functional value refers to the premium quality, the symbolic value of luxury brands lies in the ability to signal a consumer’s success, wealth and social achievement to others (O’Cass and McEwen 2004; Rucker and Galinsky 2009; Van Kempen 2007).”
Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention? (2010, background): “310) as “the motivational process by which individuals strive to improve their social standing through conspicuous consumption of consumer products that confer or symbolise status both to the individual and to surrounding significant others”, and by O'Cass and McEwen (2004)”
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018, background): “However, some researchers have argued for a distinction between the two concepts (O'Cass & McEwen, 2004; Truong, Simmons, McColl, & Kitchen, 2008).”
The burdens of ownership: reasons for preferring renting (2010, background): “Such “trend consciousness” would seem to embody a certain “symbolic power” (O’Cass and McEwen, 2004) because the consumption of certain goods can be a means of enhancing or reinforcing a person’s social identity by indicating the buyer’s financial The burdens of ownership”
Susceptibility to and impact of interpersonal influence in an investment context (2009, methodology): “We employ standard psychometric procedures to test the reliability and validity of the scales (Netemeyer et al. 2003; Nunnally and Bernstein 1994 ).”
The meanings of branded products: A cross-national scale development and meaning assessment (2008, background): “Research on Western markets has examined conspicuous consumption as related to branded products as status symbols (O'Cass & McEwen, 2004; Vigneron & Johnson, 1999).”
Toward a 'masstige' theory and strategy for marketing (2018, background): “…Some researchers have investigated the non-product-related brand associations (O’Cass and Frost, 2002), motivations (Vigneron and Johnson, 2004), and psychological factors (Kastanakis and Balabanis, 2012; O’Cass and McEwen, 2004) that influence consumers’ propensity for masstige-led consumption.”
Conspicuous consumption among middle age consumers: psychological and brand antecedents (2008, background): “noted that researchers have often used status consumption and conspicuous consumption interchangeably however in a later study they found that both construct are different ( O'Cass and McEwen, 2004”
Image Congruence and Relationship Quality in Predicting Switching Intention (2013, methodology): “It can be argued that conspicuousness of product use should be conceptually distinct from exclusivity, which indicates symbols of wealth, achievement, or success (e.g., O’Cass & McEwen, 2004).”