A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada

By Michel Laroche, Roy Toffoli, Q. Zhang, Frank Pons. 2001

101 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a0e84cdbdff8fbecd4333faf7b96d68626627ade

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In Marketing

1. Sophie Rieunier

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1. Sophie Rieunier

Citations in the corpus

• The use of visual warnings in social marketing: The case of tobacco (2011, background): “Yet some authors find cultural differences with respect to the meaning of visual symbols in advertising (Mikhailitchenko et al., 2009), anti-tobacco media campaigns (Laroche et al., 2001) and tobacco graphic warnings (Sabbane et al., 2009a,b).”