Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Differences
By S. Swanson, K. Gwinner, Brian V. Larson, Swinder Janda. Sport Marketing Quarterly, 2003
147 citations recorded by the source corpus.
This research explores the impact of four individual psychological motivations (i.e., team identification, eustress, group affiliation, and self-esteem enhancement) on college students’ reported verbal recommendations and patronage behaviors toward a sporting event. Seven of the eight hypothesized relationships are supported and one non-hypothesized path from patronage to word-of-mouth is added. Investigating potential gender differences among the motivation constructs extends the findings. Of particular interest are the statistically significant findings of a eu-stress/attendance relationship for men, and a group affiliation/word-of-mouth relationship for women. Findings and corresponding implications are discussed and future research directions presented.
Subfields: Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/f4ca5ec66426abb75adee339a26b8aeaed357a5d
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In Literature and Literary Theory
In Sociology and Political Science
Citations in the corpus
- Art for Art's Sake? An Examination of Motives for Arts Performance Attendance (2008, background): “The lack of a social interaction motivation relationship with attendance behaviors contrasts with previous sport spectatorship findings (Swanson et al., 2003).”
- Consumer Orientation Toward Sporting Events (2006, background): “…the affective and social dimensions underlying consumers’ orientation toward sporting events have generally received a great deal of attention, the utility derived from an increased level of knowledge has rarely been discussed in the literature (Swanson et al. 2003; Trail, Fink, and Anderson 2003).”
- Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment (2008, unknown): “…utilized within the last decade and are thought to influence the fan attendance of women’s college bas-ketball (cf. Funk et al., 2002; Kwon & Trail, 2001; Lough & Kim, 2004; Mahony et al., 2002; Robinson et al., 2005; Swanson et al., 2003; Trail et al., 2000; Trail et al., 2003; Wann, 1995).”
- Testing Models of Motives and Points of Attachment among Spectators in College Football (2009, unknown): “According to Trail et al. (2000), at least nine different motives may exist among sport spectators.”