Determinants of Adolescents' Brand Sensitivity to Clothing

By P. Beaudoin, Marie J. Lachance. 2006

105 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/014ca1138d6cc75f72fd432b7529a6737d81a4a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Joan Meyers-Levy
2. B. Loken

In Marketing

1. Nizar Souiden
2. Frank Pons
3. Bouthaina M’Saad
4. Joan Meyers-Levy
5. B. Loken
6. Ronald E. Goldsmith
7. L. Flynn

Citations in the corpus

• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, background): “Most studies dealing with consumers’ concept of self have highlighted the critical role played by both self-image and self-esteem in consumption situations (Harter 1990 , 1999 ; Lachance and Beaudoin 2006 ; Runyan 1988 ).”
• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Overall, females display higher levels of brand sensitivity and brand consciousness (Beaudoin & Lachance, 2006; Workman & Lee, 2013) and regard luxury brands more favorably (Stokburger-Sauer & Teichmann, 2013), while males demonstrate more materialistic values (Segal & Podoshen, 2012) and…”
• Status Consumption and Price Sensitivity (2010, background): “Finally, because clothing is a more important product category to women than to men (see Beaudoin and Lachance 2006), gender might moderate the relationships.”