Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

By Mehdi Mourali, Michel Laroche, Frank Pons. 2005

147 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c007c33bb3290cdc221ea48eee0d9548fc5a51d8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Stefan Hoffmann
2. Katja Soyez

In Sociology and Political Science

1. Stefan Hoffmann
2. Katja Soyez

Citations in the corpus

• A cognitive model to predict domain-specific consumer innovativeness (2010, background): “The latter tend to carry out an extensive search for information, taking advantage of various sources (Mourali, Laroche, and Pons, 2005).”