Consumer Orientation Toward Sporting Events

By Frank Pons, Mehdi Mourali, Simon Nyeck. 2006

100 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/db3b4f98a44f76e429a885eaa85fa3895146d10a

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In Sociology and Political Science

1. Deva Rangarajan

Citations in the corpus

• Consumer values, motivation and purchase intention for luxury goods (2014, background): “Consumer value orientation is defined as the inclination of individuals to embrace an expected behavior – an important concept for understanding consumer behavior (Pons et al., 2006).”
• Managing Engagement Behaviors in a Network of Customers and Stakeholders (2014, background): “…participate in volunteer work to express their engagement toward both the volunteering organization and less fortunate others (Mowen and Sujan 2005), and sport fans who attend sporting events to show their engagement toward both the sports team and the fan community (Pons, Mourali, and Nyeck 2006).”
• Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (2009, unknown): “Few hedonic consumptive experiences create greater interest and investment than watching competitive sports (Baade, 2003; Pons, Mourali, & Nyeck, 2006).”