The Impact of Private versus Public Consumption on Variety-Seeking Behavior

By Rebecca K. Ratner, Barbara E. Kahn. 2002

673 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/171dd562fa132d483c7ba66731074fe839810b54

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Citations in the corpus

A consumer perspective of E-service quality (2005, background): “Ratner and Kahn [108] used individual differences as a moderating variable in predicting consumption decisions.”
The red sneakers effect: Inferring status and competence from signals of nonconformity. (2014, background): “…research on uniqueness motive demonstrates its impact on consumption choices and behavior (Ariely and Levav 2000; Chan et al. 2012; Cheema and Kaikati 2010; Irmak et al. 2010; Lynn and Harris 1997; Maimaran and Wheeler 2008; Ratner and Kahn 2002; Simonson and Nowlis 2000; White and Argo 2011).”
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth (2015, background): “Our first study examined the combined effects of WOM dispersion and taste similarity in a choice setting.”
Toward a Theory of Behavioral Operations (2008, background): “We can then expect her to prefer good A to good E. levels are influenced by the perceived variety of an assortment (Kahn and Wansink 2004) and that consumers believe variety leads to more favorable and interesting consumption memory (Ratner et al. 1999, Ratner and Kahn 2002).”
Pleasure principles: A review of research on hedonic consumption (2013, neutral): “…in which “hedonic goods” are purchased for the non-hedonic objectives of status-seeking or identity-signaling (Belk, 1988; Levy, 1959; for more recent developments, see Ariely & Levav, 2000; Berger & Heath, 2007; Berger & Ward, 2010; Ferraro, Shiv, & Bettman, 2005; Ratner & Kahn, 2002).”
Individualistic orientation and consumer susceptibility to interpersonal influence (2005, background): “ones they would have made in the absence of public scrutiny (Ariely and Levav, 2000; Belk, 1988; Ratner and Khan, 2002).”