Loraine Lau-Gesk

Social Psychology · 2003–2009

A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

• Social Psychology — 14 citations into it; #5,712 of 15,694 by trust here, #7,832 by citations
• Sociology and Political Science — 10 citations into it; #12,373 of 22,756 by trust here, #14,917 by citations
• Marketing — 8 citations into it; #1,825 of 6,289 by trust here, #2,498 by citations

Whom Loraine Lau-Gesk trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer L. Aaker
2. Patti Y. Williams
3. M. Lewis
4. Jeff T. Larsen
5. Michel Tuan Pham
6. Richard E. Mayer
7. N. Mandel
8. Joel B. Cohen

Who trusts Loraine Lau-Gesk overall

1. S. Heidenreich
2. V. Cook
3. Jos Hornikx
4. B. Loken
5. Verónica Benet‐Martínez
6. K. Wittkowski
7. Michelle R. Nelson
8. Arpita Agnihotri
9. Jaemun Byun
10. Matthias Handrich

Papers from Loraine Lau-Gesk's perspective

Ordered by how strongly the researchers Loraine Lau-Gesk trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
2. Age-Related Differences in Responses to Emotional Advertisements
3. Can Mixed Emotions Peacefully Coexist
4. Transfer of value from fit. (Journal of Personality and Social Psychology)
5. Nine Ways to Reduce Cognitive Load in Multimedia Learning
6. Affect Monitoring and the Primacy of Feelings in Judgment
7. Self-conscious emotions: Embarrassment, pride, shame, and guilt.
8. Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii. (Psychophysiology)
9. Judgment under emotional certainty and uncertainty: the effects of specific emotions on information processing. (Journal of Personality and Social Psychology)
10. Making a good decision: value from fit. (American Psychologist)

Their papers

• Activating Culture Through Persuasion Appeals: An Examination of the Bicultural Consumer (2003) — 134 citations
• Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes (2009) — 110 citations
• Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products (2007) — 183 citations